Fena Fresh Thessaloniki

Area : 790 m2

Location: Historic Center, Thessaloniki, Greece

The historic cinema of Thessaloniki center "Ilysia" had experienced a heavy indoor lifting in order to offer Thessaloniki a new style of retail design in retail brand mall. For such a project, static reinforcement was required, additional spaces were built in order to accommodate a flagship retail shop FENA fresh, the first of its kind. The mall would host a variety of more than 60 design brands worldwide. Many shop in shop were developed in the four storey circular arranged layout for each floor. The space were designed in such a way, so many events- and cocktail parties would be possible to occur during the shopping times. The first flagship store was initially designed in collaboration with Visona design department, a subdivision of Vitra.