Fena Fresh
The historic Ilysia cinema in Thessaloniki’s center underwent a significant interior transformation to become a pioneering retail brand mall. Structural reinforcements were carried out to support the new functions, and additional spaces were created to house the flagship FENA Fresh store — a first of its kind. The mall hosted over 60 international design brands, arranged within a four-story circular layout that encouraged exploration and discovery. Numerous shop-in-shop concepts enriched the shopping experience. Designed with flexibility in mind, the space accommodated various events and cocktail parties alongside regular shopping hours, making it a dynamic social hub. The flagship store was designed in collaboration with Visona’s design department, a subdivision of Vitra, combining international expertise with local innovation.